Measurability & Analysis

Our team has created a highly accurate and powerful tool that will help brand managers and advertisers measure the impact of their out of home advertising efforts. We have created multiple algorithms that help us calculate the return on investment that brands are bound to achieve by using solutions of ours which have analytics integrated.


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Total Audience

Number of individuals detected by our Nodes that visited the malls the client has advertised in and have viewed SDM Ads.

Campaign Reach

Number of individuals detected by our Nodes inside the Zones that displayed the client’s SDM Ads.

Average Number of Visits

Average visits for the Unique individuals that saw the client’s Ads inside the malls.

Unique Audience

Number of Unique individuals that saw the client’s Ad.

Frequency

Average number of client’s Ads viewed by each individual.

Guaranteed Minimum Ad Viewed

Minimum guaranteed number of Ads viewed by Unique Audience within the SDMs Radius! And based on 1 view per zone at a time.