Industry Insights

At Wave Media, we believe that advertising efforts are best only when you can justify them with numbers and a high ROI. After all, there is solace in numbers. This is a study conducted in cohesion between Nielsen and Wave Media which scopes the audience profile and mall visiting behaviour of people residing in Saudi Arabia.

Objective of the study: To obtain baseline facts about people and their Saudi Mall visiting pattern.
It is a known fact that over 11 million people visit mall per month basis the following split.
1) Riyadh – 4,761,311
2) Jeddah – 3,496,223
3) Eastern Province – 1,405,159

Methodology of study: Over 2,500 face-to-face interviews conducted across Jeddah, Riyadh and the Eastern Province across parks, Mosques and shops etc.

Sampling Methodology: Cluster based sampling.

Read the latest industry insights here. This could be the first step in unleashing the full wave of media and taking your brand to the next step.

Nielsen - Wave Media Mall Audience Measurement Report

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