At Wave Media, we believe that advertising efforts are best only when you can justify them with numbers and a high ROI. After all, there is solace in numbers. This is a study conducted in cohesion between Nielsen and Wave Media which scopes the audience profile and mall visiting behaviour of people residing in Saudi Arabia.
Objective of the study: To obtain baseline facts about people and their Saudi Mall visiting pattern.
It is a known fact that over 11 million people visit mall per month basis the following split.
1) Riyadh – 4,761,311
2) Jeddah – 3,496,223
3) Eastern Province – 1,405,159
Methodology of study: Over 2,500 face-to-face interviews conducted across Jeddah, Riyadh and the Eastern Province across parks, Mosques and shops etc.
Sampling Methodology: Cluster based sampling.
Read the latest industry insights here. This could be the first step in unleashing the full wave of media and taking your brand to the next step.