Measurement

Management and Reporting

Wave Media transforms the assessment of indoor advertising and campaign performance into real data outcomes through its strategically installed Nodes system that captures device ID’s and analyzes audience data.

By using the multiple algorithms created by our team, you can accurately calculate your ROI and watch it grow as you implement our efficient, analytics-integrated branding solutions.

Total audience

This refers to the number of individuals who visited the malls during the campaign period.

Campaign reach

This indicates the number of individuals detected by our Nodes who were within the zones that display your SDM advertisements.

Average number of visits

This is the average number of visits by unique (or distinct) individuals who saw your advertisements inside the malls.

Unique audience

This indicates the number of unique individuals who have seen your advertisement.

Frequency

This is the average number of your advertisements that each individual has seen.

Guaranteed minimum ad viewed

This is the minimum guaranteed number of your advertisements that were viewed by a unique audience within the SDM’s radius. This number is based on 1 view per zone at a time.