Distinguished financial executive with a career spanning over 23 years, during which he has consistently driven profitability, operational efficiency, and sustainable growth for multinational corporations across the media, construction, and manufacturing industries.
In the media industry, he orchestrated financial strategies that have not only enhanced profitability but also streamlined operations. His efforts have led to the successful transformation of financial departments, ensuring they align seamlessly with overarching business goals, he has successfully led organizations through periods of rapid scaling, mergers and acquisitions.
Seasoned commercial leader with 19+ years of experience across FMCG, retail, healthcare, and government sectors. Led iconic brands at Procter & Gamble, scaled operations at Nahdi Medical Company, and launched a disruptive digital B2B venture for Tamer Group—driving SAR 280M in growth within two years. He also served as CMO for a government entity shaping strategy for the Holy Site in Makkah. Currently, he’s the Chief Commercial Officer at Wave Media, leading its transformation toward IPO readiness. Author of “New Employee”, the first Arabic book in Saudi focused on early career challenges. Passionate about brand strategy, business growth, and driving impact through people and innovation.
With over 16 years of experience in the OOH advertising market, Romeo has proven his expertise in sales, marketing, and business development. He has consistently demonstrated a strong track record of driving revenue growth, expanding market reach, and developing effective advertising strategies. His deep understanding of the industry and ability to foster client relationships have made him a key player in delivering successful campaigns and business outcomes. A skilled leader in the OOH advertising space.
With over 20 years of experience in advertising, media management, and the sale of promotional spaces, he has built a strong foundation in the industry. His expertise spans media strategy, campaign execution, and maximizing the value of promotional spaces for clients. Known for his ability to drive revenue growth and create impactful advertising solutions, he has consistently delivered results that meet client expectations and enhance brand visibility across various platforms. A seasoned professional in the advertising world.